The overblown cone weighs in at 350g (that's nearly as much as the contents of a tub of Haagen-Dazs) and is made to order by luxury ice cream producer Snowflake Gelato.
And it doesn't come cheap. The Billionaire’s Soft Serve is on sale for £99 ($127) — making it the most expensive ice cream in Britain's capital.
Here's a run down of what you get for your money:
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You'll have to wait 15 minutes while they assemble the ice cream, which is available exclusively at Snowflake Gelato's Selfridges boutique. Here's another image of the finished article:
It has landed: the #emo#99 ... @ snowflakegelato
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